trees are people too

What a fabulous concept and website this is from a digital agency that has just come to my attention, based in Sweden and known as Daddy.

Combining a beautifully designed website with all the things that are exciting about digital: interaction, discovery, accessibility, reach, integration, strategy and conversation… not to mention the inclusion of some of my favourite things – small trees and big words.

I am a little slow on the uptake (I missed the experiment, afterall) but needed to give props for such beautiful work. These are the kind of ideas and executions I want to be working with… Why must all the good things come from Sweden??

I am not sure such an accomplished digital agency exists here in Australia, but I am searching for it. Meanwhile we will continue to tinker with overworked web developers and under resourced digital strategy departments… sigh.

Big props to crackunit for bringing this lovely job to my attention. And for his unrelenting advocacy of the importance of digital. It feels good.