Apr 4, 2008
In researching our man Tom Sherman, one of his research interests is ‘the economics of information and attention’.
There is a lot of discussion about the nature of media changing our attention span, or is it vice versa? This is particularly pertinent in advertising, but is becoming more and more relevant in other media such as tv, in which shows are being downsized into snack sized ‘bites’, programs that last between one and four minutes long. Maintaining the viewers attention is becoming more and more difficult with an increasingly fickle audience.
Our media is changing, and if it is not for the better, it is certainly for the quicker.