A rather biting satire about the self importance of the advertising industry and its inhabitants, the book tracks the employees of a chicago ad agency who struggle with the burden of saving the world daily through careful choice of prose and font and the irresistible addition of 10% lactic acid to any product in order to boost sales. The book turned out to be a fortuitous introduction to what was in store for me in my new career.

I was fondly reminded of the book when I more recently stumbled upon the glorious business guys on business trips. Luckily my new work place is nothing like this, but it brings back vivid memories of those that have been. Something for everyone, I am sure.

It’s taken me a little while to learn, but the beauty of an ending means that it always precedes a new beginning. I’m endeavoring to approach all endings with this attitude from now on. Good luck to me.

Tomorrow I start my new job at interactive agency Visual Jazz, possibly one of Melbourne’s best interactive agencies, and I am terribly excited. For this reason this post shall follow a theme of things that are fresh, clean, new and good. And so they shall be.

For instance, how about a fancy new pair of chopsticks that double as weapons. Or perhaps some fresh insight into the lyrisicm of hip hop. I have even found a new found respect for the latest ghetto names.

A new method for finding stolen bikes, a new found aversion to tweeting too much, and a new love of cats (and stick figures).

Here’s to new beginnings, new journeys, new people and new experiences. I’m excited. Stay tuned for the next episode…