Oct 1, 2009
bright lights and business
not a very long time ago I read a rather entertaining book by a charming young man called joshua ferris called then we came to the end.
A rather biting satire about the self importance of the advertising industry and its inhabitants, the book tracks the employees of a chicago ad agency who struggle with the burden of saving the world daily through careful choice of prose and font and the irresistible addition of 10% lactic acid to any product in order to boost sales. The book turned out to be a fortuitous introduction to what was in store for me in my new career.
I was fondly reminded of the book when I more recently stumbled upon the glorious business guys on business trips. Luckily my new work place is nothing like this, but it brings back vivid memories of those that have been. Something for everyone, I am sure.
It’s taken me a little while to learn, but the beauty of an ending means that it always precedes a new beginning. I’m endeavoring to approach all endings with this attitude from now on. Good luck to me.