Jul 6, 2009
cannes you dig it?
Oh ever so busy. Busy at work, busy at play, busy on bikes and busy drinking booze. Yes, some things never change. But winter is so fabulously frantic that it is nearly half over, and soon it will be spring again and time for parks, sun, wine, cheese and grassy rashes.
Work has been absorbing and exhausting, not just because they threw us an end of year party (aka we-found-some-left-over-funds-at-the-end-of-the-financial-year party) complete with kegs of cocktails, but also because of the buzz that is the Cannes Lions, the importance of which would have eluded me just over a year ago, but now has some significant relevance (or so I’m told) due to my new choice of career. While the majority seems to be industry-indulging bollocks, occasional gems are worth their weight in…uh…gold lions. Such as this spot from Tribal DDB Amsterdam.
(much better quality here).
Winning awards seems to be quite important to our agency, despite some views to the contrary and our seeming inability to do so (this year, at least). But it also serves as a valid excuse to take the time to seek out and peruse the most innovative and fabulous work from around the world. Images that disarm you, media placement to delight you and innovation that leaves you breathless (not to mention petrified).
But in the end, it is still far away from the commercial and capitalist world that the most wonderful art is occurring; incredible music, magical imagery (below, and courtesy of Mark Sartain), and fabulously pertinent writing.
It is digital expeditions that make discovery all of these treasures possible, not TV or press or radio. I am enchanted without being sold ideas, persuaded without being told what I need. And sometimes, just by chance, you stumble upon something that is all sorts of wonderful.
