Jul 22, 2009
Even superheroes sometimes lose their super
After an epic cycling adventure on the weekend (with epic = horribly unfit and adventure = getting lost), on Sunday I came down with a lovely case of something nasty. As a result, I have spent some time on the internet looking for self-help remedies. I am all for self diagnosis (aided by the internet, thank you very much), except that to my dismay I discovered that my symptoms meant I had contracted strep throat, pneumonia, depression and TB, not to mention swine flu and bipolar. I am sure to die. But in my quest for the antidote, I stumbled upon some help – and these beautiful pieces.
Beautiful design combined with minimal bullshit and pretense is what I love best, and so this made me feel slightly better. These guys have it all. A crisp and ergonomic website, appealing ethics and ideology, and gorgeous, tactile packaging that makes me wish that advertising was more integrated with the appearance of the final product. Simply browsing the website improved my health no end. Yes, the content may be a little cad (witty, dry product banter is getting hard to sustain). And yes, it probably won’t change the world like some other things I have seen this week. But it made me feel happy, even for just a moment.
After all, sometimes even superman loses his super, and needs a little help.
superman, he had to run out of puff sooner or later.