trees are people too

Everyday
By practicing the propositions of the Lifemap Manifesto, our ambition is to make video a familiar tool, an incredibly easy and ordinary way of speaking. We need to harness its strength as a tool for the masses to communicate. No longer just reserved for those wealthy enough to afford a video camera, or those professionally trained in how to man them, video is now common, regular, universal. Video has been ‘everyday’ in terms of viewing for some time, now it is time to make it everyday in producing as well. It is the natural progression, and as such the medium must feel natural, feel usual, and must be mutual and public.